Plastic-free Shores, Plastic-free Waters

Plastic pollution, which reaches increasingly serious levels globally each year, also threatens the coastal and marine ecosystems of the Mediterranean. Single-use plastics constitute the majority of plastic waste, as more than 500 million tonnes of plastics are produced worldwide annually, with over half being single-use items. These products cannot be recycled and thus end up in waste collection sites, ultimately finding their way into the seas and oceans.

To address this pressing concern and encourage the development of solutions, EKAD, TÜRÇEV (Environmental Education Foundation of Türkiye) and Antalya Metropolitan Municipality launched the “Plastic-free Shores, Plastic-free Waters” initiative for the first time in summer 2023.

Our project aims to:
– Foster awareness and understanding of plastic waste;
– Emphasise the importance of individual choices in solving the problem;
– Introduce ways to eliminate plastics, particularly single-use plastics, from our daily lives;
– Initiate and support efforts in this regard.

The project consists of awareness campaigns for local communities and visiting tourists, utilising games and competitions designed for all age groups, survey studies, beach and sea clean-up activities where we collect numerical data, as well as informative talks. With our growing number of volunteers and new collaborators each year, we are determined to continue our mission to combat plastic pollution in Türkiye. As part of this effort, you can find below the digital version of the book we prepared for the project, titled Towards a Plastic-Free Future.

The initial phase of our Project was carried out at Konyaaltı and Serik Public Beaches in 2023 summer, with the financial support of the Turquoise Coast Environment Fund (TCEF), in the framework of the cooperation with the Conservation Collective, MAVA Foundation, the GEF Small Grant Program (SGP) and Support Foundation for Civil Society, and with valuable contributions of our main partner, Belek Tourism Investors Joint Venture (BETUYAB).
Project Introduction Video – 2023

The second phase The second phase of our project was carried out in summer 2024, supported by the Turquoise Coast Environment Fund (TCEF), thanks to funding provided by the partnership between the British band Depeche Mode and Swiss watchmaker Hublot during the Memento Mori World Tour. This year, besides our primary collaborator BETUYAB, we were joined by the Marine Life Conservation Society and TOMRA. The events took place at Konyaaltı, Belek and Lara public beaches, along with Plastic-free July workshops in Antalya. Pebble, Sürdür Store, Zeero, Precious Plastic Türkiye, DAMEN, local municipalities and diving schools, numerous Blue Flag-awarded hotels and local schools also supported us during our activities.
Project Introduction Video – 2024

We extend our heartfelt thanks to everyone who made this project possible – together, we are making a difference!