Plastic-free Shores, Plastic-free Waters

Plastic pollution is a global issue that intensifies each year, posing a serious threat to coastal and marine ecosystems in the Mediterranean as well as the rest of the world. Seas and coasts become the ultimate repositories for all forms of waste. To highlight this issue and foster the development of effective solutions, the “Plastic-free Shores, Plastic-free Waters” Project was initiated in the summer of 2023, through the collaboration of EKAD, TÜRÇEV Foundation for Environmental Education, Türkiye), and Antalya Metropolitan Municipality. Each year, the project expands its reach and activities.

The goals of our Project are:
– To heighten awareness of the issues surrounding plastic waste;
– To underscore the significance of personal choices in addressing this crisis;
– To introduce and promote ways for eliminating plastics from our daily lives, particularly single-use plastics;
– To launch and bolster initiatives aimed at this cause.

Our project engages in awareness-raising campaigns that involve a variety of activities for local people and tourists visiting the region, contributes to keeping public beaches clean and well-protected through educational activities and media reach, and employs measurable indicators and surveys to assess impact.

Beaches are prime destinations where many people gather during the summer months. Numerous studies have revealed that a substantial amount of the waste gathered by local authorities on these beaches is comprised of plastic. As a result, our initiatives primarily target beach users.

The first phase of our project was carried out in the summer of 2023 at Konyaaltı and Serik Public Beaches in Antalya, Türkiye, with the financial support of Turquoise Coast Environment Fund (TCEF), implemented in cooperation with Conservation Collective, MAVA Foundation, GEF Small Grants Programme (SGP) and Support Foundation for Civil Society.

The second phase, planned for the summer of 2024, will be supported by (Turquoise Coast Environment Fund) thanks to funding received from Conservation Collective through its Depeche Mode and Hublot partnership during the “Memento Mori World Tour“. Project activities will be carried out for 4 days at public beaches in Konyaaltı, Belek and Alanya regions, with the addition of workshops for children held in Antalya city centre as part of the “Plastic-Free July” movement.

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